When a cell phone manufacturer uses a policy of naming each of its phone products differently, such as the Neon, the Star, the Fanfare, and the Illusion, this strategy is called ____ branding.
A) brand-extension
B) family
C) differentiated
D) individual
E) new-product

Question

Quizplus · Accepted Answer

This strategy is called individual branding where each product is given its own unique name and identity, separate from the parent brand. This helps to create a distinct image for the product and prevents any negative associations with the parent brand from affecting the new product.

When a Cell Phone Manufacturer Uses a Policy of Naming