Gorton's sells Gorton's Fish Sticks, Gorton's Fish Fillets, and Gorton's Grilled Fish. This is an example of
A) family branding.
B) shared naming.
C) individual branding.
D) brand extension.
E) single branding.

Question

Quizplus · Accepted Answer

Gorton's is using family branding by using the Gorton's name on all of its seafood products. This creates a consistent brand image and helps customers know what to expect from any Gorton's product.

Gorton's Sells Gorton's Fish Sticks, Gorton's Fish Fillets, and Gorton's