A firm may decide that all packages should be similar and include one major element of the same design. This approach to promote an overall company image is called
A) family extension.
B) family packaging.
C) overall packaging.
D) package extension.
E) selective packaging.

Question

Quizplus · Accepted Answer

The approach of including one major element of the same design in all packages to promote an overall company image is called family packaging. Option A, family extension, refers to introducing a new product that shares the same brand name as an existing product. Option C, overall packaging, and option D, package extension, do not accurately describe the situation described in the question. Option E, selective packaging, refers to using different packaging for different products, which is the opposite of what is described in the question.

A Firm May Decide That All Packages Should Be Similar