When Disney characters appear on apparel made by another company, this would be an example of
A) brand licensing.
B) brand extensions.
C) dual branding.
D) co-branding.
E) cooperative branding.

Question

Quizplus · Accepted Answer

Brand licensing refers to the process of granting permission to another company to use a brand's intellectual property (such as a logo, character, or name) for a fee. In this case, the Disney characters appearing on apparel made by another company would be an example of brand licensing.

When Disney Characters Appear on Apparel Made by Another Company