If Subway made an agreement allowing another company to use its brand name on a new supermarket ready-to- eat sandwich, this would be known as .
A) co-branding
B) brand extension
C) brand licensing
D) trademark licensing
E) cooperative branding

Question

Quizplus · Accepted Answer

Brand licensing is when a company allows another company to use its brand name, logo, or other brand elements in exchange for a fee or royalty.

If Subway Made an Agreement Allowing Another Company to Use