A firm can create desirable images and associations regarding its products by its choice of color, design, shape, and texture.
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Q184: Lighter colors may be used to make
Q191: The use of darker colors in packaging
Q275: Nutritional information on labels is optional as
Q304: A package can be used to attract
Q308: Package safety or convenience features can perform
Q314: Packaging can be used to communicate symbolically
Q319: The Cool Whip container is an example
Q327: Labeling and packaging are closely interrelated.
Q329: Consistency among package designs is essential for
Q338: Labeling is used to perform only two
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