Question 1

Some companies use as internal tools for teams working on a project requiring lots of documentation.
A) Facebook pages
B) Fan Pages
C) Bings
D) wikis
E) Notebook pages

Accepted Answer

Wikis are specifically designed for collaborative documentation and information sharing within a team or organization. It allows for easy editing, updating, and tracking of documents, making it an ideal internal tool for teams working on a project requiring lots of documentation. Facebook pages and fan pages are social media platforms and not designed for collaboration on project documentation. Bings and Notebook pages are not commonly used internal tools for project documentation.

Question 2

Which of the following types of media is most consumer-driven?
A) Television commercials
B) Radio spots
C) Print ads
D) Social media
E) Billboard advertisements

Accepted Answer

Social media is most consumer-driven because it allows users to create and share their own content, and to interact with each other and with brands.

Question 3

IHOP is active on Facebook, Twitter, and YouTube in order to communicate with its customers, conduct a video contest, and generally find out the customers' likes and dislikes. IHOP, in this example, is engaging in marketing.
A) distance
B) relationship
C) multiple-phase
D) experiential
E) community

Accepted Answer

The answer of IHOP is active on Facebook, Twitter, and...

Question 4

Smartphones contain that help consumers access more information about businesses.
A) treatments
B) digits
C) modulars
D) actions
E) applications

Accepted Answer

Smartphones contain applications (apps) that allow consumers to access more information about businesses, such as reviews, menus, and contact information.

Question 5

Sonic Inc. communicates with its customers through , which is the most popular social networking site in the world.
A) MySpace
B) Twitter
C) LinkedIn
D) Facebook
E) Blogs

Accepted Answer

Facebook is the most popular social networking site in the world, making it a common choice for companies like Sonic Inc. to communicate with customers.

Question 6

A is a type of software that creates an interface that enables users to add or edit the content of some types of websites.
A) meme
B) digital diary
C) blog
D) podcast
E) wiki

Accepted Answer

A wiki is a type of software that allows users to collaboratively create, edit, and manage content on websites.

Question 7

Sam's Club has developed a website that allows employees to create a profile and connect with co-workers for the purpose of getting acquainted and building a work-related network. This is an example of a(n):
A) virtual reality.
B) podcast.
C) recruiting tool.
D) social network.
E) employment opportunity.

Accepted Answer

The website described is a platform for employees to create profiles and connect with co-workers, which aligns with the concept of a social network.

Question 8

are web-based journals in which writers can editorialize and interact with other Internet users.
A) Memes
B) Tweets
C) Blogs
D) Podcasts
E) Wikis

Accepted Answer

Blogs are web-based journals where writers can share their thoughts and interact with readers through comments and discussions.

Question 9

Papa Johns received negative publicity concerning the quality of the contents used in making their pizza. The information in the news report was incorrect, and was corrected on the next newscast. However, Papa Johns wanted to go further and respond to the issue by creating a web-based journal that gives accurate information about Papa John's and the ingredients they use. This journal is an example of:
A) a meme.
B) a wiki.
C) a blog.
D) a podcast.
E) a tweet.

Accepted Answer

A blog is a web-based platform where individuals or organizations can publish content, such as articles or journals, to provide information or updates on specific topics. In this case, Papa Johns is using a blog to share accurate information about their ingredients.

Question 10

A furniture manufacturing firm is most likely to use to market themselves visually by displaying snapshots of company events, staff, and products.
A) Scribd
B) LinkedIn
C) Skyrockt
D) Flickr
E) East of the Web

Accepted Answer

Flickr is a photo-sharing platform that allows businesses to visually market themselves by displaying images of company events, staff, and products.

Question 11

Telluride Ski Resort in Telluride, Colorado is a world-class ski destination. Taylor is a newly-hired manager of digital media and electronic marketing for Telluride. Taylor remembers reading about a new trend in video marketing using to engage and create a community of customers.
A) blogs
B) amateur filmmakers
C) Twitter announcements
D) advertising firms to develop videos
E) virtual realities

Accepted Answer

The use of amateur filmmakers would align with the trend of user-generated content and could create a sense of community among customers. It would also add an authentic and relatable touch to the marketing efforts.

Question 12

is a popular photosharing site on the Internet.
A) LinkedIn
B) YouTube
C) Sound Cloud
D) Scribd
E) Flickr

Accepted Answer

Flickr is a popular photo-sharing site on the Internet, allowing users to upload, share, and explore photos.

Question 13

One trend that has caused consumer-generated information to gain importance is:
A) the recession.
B) the globalization of companies.
C) the increase in store brands.
D) the increase of consumers using digital media to publicize their own product reviews.
E) the increase in consumer buying power.

Accepted Answer

The increase of consumers using digital media to publicize their own product reviews has allowed for consumer-generated information to gain importance. With the rise of social media and online review platforms, consumers now have a greater ability to share their opinions and experiences with others. This has also created a shift in power from companies to consumers, as their voices can now have a significant impact on a company's reputation and sales.

Question 14

Due to increasing consumer demand, many television networks are creating of their shows.
A) podcasts
B) wikis
C) virtual realities
D) digital characters
E) imitations

Accepted Answer

Podcasts are a popular form of audio content that can easily be adapted from existing television shows. They offer a way for viewers to continue engaging with the show outside of traditional broadcast times and locations. This is a common trend among television networks, making A the best choice.

Question 15

are audio or video files that can be downloaded from the Internet with a subscription that automatically delivers new content to listening devices or personal computers.
A) Wikis
B) Blogs
C) Podcasts
D) Memes
E) Tweets

Accepted Answer

Podcasts are audio or video files that users can subscribe to, allowing new content to be automatically delivered to their devices.

Question 16

One trend that has caused consumer-generated information to gain importance is:
A) an increase in mobile digital technology.
B) consumers' tendencies to trust other consumers over corporations.
C) the cultural trend of consumers being influenced by the "village."
D) the increase in adults other than parents influencing children.
E) a reduction in advertising expenditures.

Accepted Answer

Consumers are increasingly relying on other consumers' reviews and opinions as they tend to trust them more than the companies. This trend has been fueled by the rise of social media platforms, online reviews, and rating systems, enabling consumers to share their experiences with products and services.

Question 17

Home Depot has developed software for iPhones that will allow users to match colors in photographs with the store's selection of carpets. This is an example of a(n):
A) application (app).
B) keypad function.
C) voice-activated system.
D) digital system.
E) interactivity.

Accepted Answer

The software developed by Home Depot for iPhones is an example of an application (app) as it is a program designed to perform a specific function, in this case, matching colors in photographs with carpets.

Question 18

Two trends that have caused consumer-generated information to gain importance are:
A) the recession and a reduction of advertising expenditures.
B) globalization and the cultural trend of consumers being influenced by the "village."
C) the increase of consumers sharing their opinions through digital media and the consumer's mistrust of information from corporations.
D) an increase in mobile digital technology and store brands.
E) an increase in children's influence over the purchasing decision and the fact that adults other than parents influence children.

Accepted Answer

The increase in consumers sharing their opinions through digital media and their mistrust of information provided by corporations has caused consumer-generated information to gain importance. This trend has been fueled by the rise of social media platforms where consumers can share their experiences and opinions more easily. Additionally, corporate scandals and unethical behavior have led to a general mistrust of information provided by corporations.

Question 19

The most popular video-sharing website is:
A) Flickr.
B) Instagram.
C) YouTube.
D) Wikis.
E) QQ.

Accepted Answer

YouTube is the most popular video-sharing website, with over 2 billion active users.

Question 20

Kyle is a new marketing manager for Anthropologie Inc. He believes that if Anthropologie Inc. wants to grow and connect with its customers, then there is no better way than to use Facebook. As a result, marketers should:
A) establish a Facebook page.
B) avoid recommendations from customers via Facebook.
C) ignore the advice of customers on Facebook.
D) use multiple Facebook pages.
E) maintain strict control of consumers' comments on Facebook.

Accepted Answer

Establishing a Facebook page allows Anthropologie Inc. to connect with customers, engage with them, and grow its presence on the platform.

Quiz 9: Digital Marketing and Social Networking

Some companies use as internal tools for teams working on a project requiring lots of documentation.

Which of the following types of media is most consumer-driven?

IHOP is active on Facebook, Twitter, and YouTube in order to communicate with its customers, conduct a video contest, and generally find out the customers' likes and dislikes. IHOP, in this example, is engaging in marketing.

Smartphones contain that help consumers access more information about businesses.

Sonic Inc. communicates with its customers through , which is the most popular social networking site in the world.

A is a type of software that creates an interface that enables users to add or edit the content of some types of websites.

Sam's Club has developed a website that allows employees to create a profile and connect with co-workers for the purpose of getting acquainted and building a work-related network. This is an example of a(n) :

are web-based journals in which writers can editorialize and interact with other Internet users.

A furniture manufacturing firm is most likely to use to market themselves visually by displaying snapshots of company events, staff, and products.

Telluride Ski Resort in Telluride, Colorado is a world-class ski destination. Taylor is a newly-hired manager of digital media and electronic marketing for Telluride. Taylor remembers reading about a new trend in video marketing using to engage and create a community of customers.

is a popular photosharing site on the Internet.

One trend that has caused consumer-generated information to gain importance is:

Due to increasing consumer demand, many television networks are creating of their shows.

are audio or video files that can be downloaded from the Internet with a subscription that automatically delivers new content to listening devices or personal computers.

One trend that has caused consumer-generated information to gain importance is:

Home Depot has developed software for iPhones that will allow users to match colors in photographs with the store's selection of carpets. This is an example of a(n) :

Two trends that have caused consumer-generated information to gain importance are:

The most popular video-sharing website is:

Kyle is a new marketing manager for Anthropologie Inc. He believes that if Anthropologie Inc. wants to grow and connect with its customers, then there is no better way than to use Facebook. As a result, marketers should: