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When Products Are Introduced into One Nation from Another, Acceptance

Question 21

Multiple Choice

When products are introduced into one nation from another, acceptance is far more likely:


A) if prices are set very low.
B) when bribes are paid to local officials to aid distribution.
C) if there are many differences between the two cultures.
D) if the country of origin has a positive image in consumers' minds.
E) when retailers are given incentives to push the products.

Correct Answer:

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