Toshiba Electronics is interested in taking advantage of business opportunities in India but does not have access to India's market. Toshiba has the patent on a low-cost, quality computer system that could assist small businesses in India. Sony Computer, Toshiba's competitor, is experienced in India's small business market but does not have a computer comparable to Toshiba's. If Toshiba and Sony work together to utilize these strengths to seize this opportunity in India, they would likely use the type of a business structure.
A) trading company
B) strategic alliance
C) licensing
D) direct ownership
E) exporting
Correct Answer:
Verified
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