Brand name, product characteristics, packaging, and labeling are among the easiest marketing mix variables to standardize around the world.

Name: Brand name, product characteristics, packaging, and labeling are among the easiest marketing mix variables to standardize around the world.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Brand name, product characteristics, packaging, and labeling are among the most difficult marketing mix variables to standardize around the world due to cultural differences and legal regulations.

Brand Name, Product Characteristics, Packaging, and Labeling Are Among the Easiest