As the new sales representative for Livsafe Healthcare, Sophie is responsible for calling hospital management and selling medical equipment, such as blood pressure monitors, scales, and heart rate monitors. Sophie knows that she needs to communicate effectively with the administrative assistants in the management offices in order to make sure that Livsafe Healthcare's information brochures and new product diagrams reach the management staff. In this situation, the administrative assistants are the in the buying decision process.

Question

Quizplus · Accepted Answer

Administrative assistants act as gatekeepers by controlling the flow of information and access to decision-makers within the organization.

As the New Sales Representative for Livsafe Healthcare, Sophie Is