Barry Gluckman of WP International, a major marketer of word-processing software, calls the secretary of Renee Dorchette, director of purchasing for MMK Inc to fix an appointment. The secretary sets up the appointment to discuss the upcoming purchase of software from WP International. The secretary plays the role of a in this purchase decision.

Question

Quizplus · Accepted Answer

The secretary acts as a gatekeeper by controlling access to the decision-maker, in this case, Renee Dorchette, and facilitating the scheduling of the appointment.

Barry Gluckman of WP International, a Major Marketer of Word-Processing