During the search for products and evaluating possible suppliers stage of the business buying decision process, marketers sometimes use analysis to examine the quality, design, materials, and possibly item reduction in order to acquire the product in the most cost-effective way.

Question

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Value analysis is used to evaluate the quality, design, materials, and other factors to ensure the product is acquired in the most cost-effective way.

During the Search for Products and Evaluating Possible Suppliers Stage