Marketers attempt to understand because customers' overall opinions and attitudes toward a firm's products have a great impact on the firm's success.
A) buying motive
B) buying behavior
C) consumer socialization
D) response behavior
E) consumer perception

Question

Quizplus · Accepted Answer

Marketers study buying behavior to understand how customers make purchasing decisions, which directly affects a firm's success.

Marketers Attempt to Understand Because Customers' Overall Opinions and Attitudes