In the consumer buying decision process, the information search stage
A) yields a group of brands that a buyer views as possible alternatives.
B) involves a buyer becoming aware of the need for a product.
C) is not necessary when the buyer is involved in extensive decision making.
D) occurs immediately after evaluation of alternatives.
E) is lengthy for routine response buying behavior.

Question

Quizplus · Accepted Answer

The information search stage in the consumer buying decision process results in the identification of a set of brands (the consideration set) that the consumer views as potential purchasing options. This stage is where consumers actively seek out information about products or services to fulfill a need.

In the Consumer Buying Decision Process, the Information Search Stage