A group of brands that a consumer views as alternatives for possible purchase is called a(n)
A) evoked set.
B) awareness set.
C) inert set.
D) evaluative group.
E) evaluation criteria.

Question

Quizplus · Accepted Answer

An evoked set refers to the group of brands that a consumer considers as possible purchase alternatives while making a buying decision. This set comprises the brands that are recalled from memory and could meet the consumer's needs and wants. The other options, such as awareness set, inert set, evaluative group, and evaluation criteria, focus on other aspects of consumer behavior and decision-making process.

A Group of Brands That a Consumer Views as Alternatives