During the evaluation of alternatives stage of the consumer buying decision process, framing most likely influences the decision process of ____ buyers.
A) younger
B) older
C) wealthier
D) veteran
E) inexperienced

Question

Quizplus · Accepted Answer

Framing is most likely to influence the decision process of inexperienced buyers who may have limited knowledge and experience to rely on when evaluating alternatives. Older, wealthier, and veteran buyers may have more knowledge and experience to rely on, while younger buyers may be influenced by other factors such as peer pressure and social influence.

During the Evaluation of Alternatives Stage of the Consumer Buying