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The Five Major Stages of the Consumer Buying Decision Process

Question 4

Multiple Choice

The five major stages of the consumer buying decision process, in order, are


A) information search, establishment of product criteria, evaluation of alternatives, purchase, and post purchase evaluation.
B) problem recognition, information search, evaluation of alternatives, purchase, and post purchase evaluation.
C) problem recognition, information search, evaluation of alternatives, pre purchase evaluation and purchase.
D) information search, evaluation of alternatives, purchase, trial adoption period, and post purchase evaluation.
E) problem recognition, purchase, evaluation of alternatives, post purchase evaluation, and rebuy.

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