Problem recognition occurs when a consumer
A)searches for information to resolve a problem.
B)becomes aware that there is a difference between a desired state and an actual condition.
C)recognizes a need.
D)evaluates her or his purchase.
E)is exposed to a television advertisement.

Question

Quizplus · Accepted Answer

Problem recognition is the stage in which a consumer becomes aware of a difference between their desired state and their actual condition. This can include a need for a product or service, a desire for a better version of something they already have, or a problem that needs to be solved. Option A is related to the information search stage, while option C is a type of problem recognition. Option D refers to the evaluation stage, and option E could potentially lead to problem recognition, but it is not a direct trigger for it.

Problem Recognition Occurs When a Consumer