Question 1

In shopping for a new laptop computer for her masters degree program,Jocelyn has narrowed the alternatives to four brands.She is considering Dell,Toshiba,Sony,and Hewlett-Packard.These four brands make up Jocelyn's
A)awareness set.
B)evoked set.
C)framing set.
D)external search.
E)inert set.

Accepted Answer

The set of brands that Jocelyn is considering, which includes Dell, Toshiba, Sony, and Hewlett-Packard, is referred to as her evoked set. This is because these brands are the ones that Jocelyn is actively considering and may choose from, based on her evaluation of their features and benefits. The other sets listed in the question, such as the awareness set and inert set, do not necessarily imply active consideration or evaluation of the brands within them.

Question 2

During which stage of the consumer buying decision process does a consumer decide from which seller he or she will buy the product?
A)Evaluation of alternatives
B)Information search
C)Source selection
D)Purchase
E)Problem recognition

Accepted Answer

During the purchase stage of the consumer buying decision process, the consumer has already evaluated alternatives, searched for information, and decided on the product they want to buy. The purchase stage is where the decision of from which seller to buy the product is made.

Question 3

When shopping for detergent,Josh looks at Tide,Fresh Start,Surf,and All and chooses the one that is on sale.These four brands make up his ____ set.
A)alternate
B)purchase
C)consideration
D)problem
E)imposed

Accepted Answer

Josh is considering these four brands before making a decision, making them his consideration set.

Question 4

In the consumer buying decision process,the information search stage
A)yields a group of brands that a buyer views as possible alternatives.
B)involves a buyer becoming aware of the need for a product.
C)is not necessary when the buyer is involved in extensive decision making.
D)occurs immediately after evaluation of alternatives.
E)is lengthy for routine response buying behavior.

Accepted Answer

The information search stage in the consumer buying decision process results in the identification of a set of brands (the consideration set) that the consumer views as potential purchasing options. This stage is where consumers actively seek out information about products or services to fulfill a need.

Question 5

When Julia goes to the first class of her Operations Management course,she finds out that in addition to the textbook she already purchased,she also needs a copy of the book The Goal.At which stage of the consumer buying decision process is Julia?
A)Purchase
B)Evaluation of alternatives
C)Problem recognition
D)Information search
E)Prepurchase evaluation

Accepted Answer

Julia just found out that she needs an additional book for her course, which is a realization that she has a problem or need (problem recognition) to fulfill for her class.

Question 6

Tori went to Sam's Wholesale Club to shop for a party she was hosting on the weekend.She knew that she could buy larger quantities of food items than she normally did,and they would also be much less expensive.She checked everything off her list and proceeded to the checkout lines.Passing a display of fresh flowers,she thought "Wouldn't those be nice for the party?" She selected one of the bouquets and placed it in her cart.Tori has most likely engaged in ______ when selecting the food for her party,and ____ when selecting the flowers.
A)limited problem solving;impulse buying.
B)routinized problem solving;impulse buying.
C)extended problem solving;compulsive response behavior.
D)limited problem solving;cognitive dissonance.
E)routinized problem solving;compulsive response behavior.

Accepted Answer

Tori likely engaged in limited problem solving when selecting food, as she planned her purchases but did not require extensive research. The flower purchase was likely an impulse buy, as it was unplanned and spontaneous.

Question 7

Beth Hines is buying furniture for her apartment for the first time.She is spending considerable time and effort comparing the products that different stores offer.Which type of problem-solving process is she using?
A)Selective
B)Intensive
C)Extended
D)Shopping
E)Routinized

Accepted Answer

Beth Hines is using the extended problem-solving process as she is spending considerable time and effort comparing the products that different stores offer. This type of problem-solving process is characterized by a high level of involvement and considerable effort and time invested in searching for information and evaluating alternatives before making a purchase.

Question 8

Evaluative criteria for brands within the consideration set are both
A)selective and expansive.
B)objective and subjective.
C)internal and external.
D)extended and routinized.
E)perceptive and selective.

Accepted Answer

Evaluative criteria for brands can be both objective (based on factual information such as price and features) and subjective (based on personal preferences and opinions). Therefore, option B is the best choice. The other options are not relevant to the concept of evaluative criteria for brands within the consideration set.

Question 9

Jeff needs to buy his textbooks for the coming semester of college.It is only two weeks before the first day of class,and he still has not made a purchase.Jeff wants to buy them somewhere other than the bookstore since he is still living at his parents' home and won't be on campus until the day before class.Jeff goes online and looks for sites that sell the textbook.Then he remembers that one of his friends had said something earlier about finding the book for a great price.Jeff then calls his friend to get the name of the site.In terms of Jeff's buying decision process,his going online to look for sites was part of _______,and his calling a friend was ______.
A)problem recognition;external search.
B)information search;internal informational search.
C)external information search;also external information search
D)internal information search;external information search.
E)external information search;internal information search.

Accepted Answer

Jeff's going online to look for sites was part of external information search, as he was seeking information from sources other than his own memory or knowledge. His calling a friend was also external information search, as he was seeking information from a person or source outside of his own personal experience or knowledge. Therefore, the best answer is C, which identifies both searches as external information searches.

Question 10

The five major stages of the consumer buying decision process,in order,are
A)information search,establishment of product criteria,evaluation of alternatives,purchase,and postpurchase evaluation
B)problem recognition,information search,evaluation of alternatives,purchase,and postpurchase evaluation.
C)problem recognition,information search,evaluation of alternatives,postpurchase evaluation and purchase.
D)information search,evaluation of alternatives,purchase,trial adoption period,and postpurchase evaluation.
E)problem recognition,purchase,evaluation of alternatives,postpurchase evaluation,and rebuy.

Accepted Answer

The correct order of the consumer buying decision process is problem recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation. Option A is incorrect as it includes the establishment of product criteria, which is not a separate stage in the process. Option C is incorrect as it swaps the order of purchase and post-purchase evaluation. Option D includes a trial adoption period, which is not a commonly recognized stage of the process. Option E places purchase before the evaluation of alternatives, which is not logical.

Question 11

Stefanie is shopping for groceries at her local supermarket.As she picks up laundry detergent,she sees the display of bathroom cleaners and remembers that she is about to run out of it at home.Stefanie tries to remember the specific brand that she used last time,because she thought that was the best in terms of performance and value.In terms of the consumer buying decision process,Stefanie's remembering that she was almost of bathroom cleaner is the ____ phase of the buying decision process,where trying to remember what brand she last used was an example of the _____ phase.
A)problem recognition;internal information search.
B)problem recognition;evaluation of alternatives.
C)information search;postpurchase evaluation.
D)information search;evaluation of alternatives
E)problem recognition;postpurchase evaluation.

Accepted Answer

Stefanie's realizing that she is almost out of bathroom cleaner is the problem recognition phase of the buying decision process, and her trying to remember what brand she last used is an example of the internal information search phase, as she is relying on her memory to recall past experiences with a product.

Question 12

A customer shopping for a fax machine tells a salesperson that it is important for the fax machine to have several attributes.It must use plain paper,be able to make copies,be compatible with all other fax machines,and not require a separate phone line.The buyer has expressed his or her
A)framing characteristics.
B)service characteristics.
C)consideration set.
D)evaluative criteria.
E)information search criteria.

Accepted Answer

The customer is expressing specific attributes that are important to them in a fax machine, which align with evaluative criteria. Evaluative criteria are the specific attributes or features that a customer considers when evaluating a product or making a purchasing decision.

Question 13

Mark is shopping for a new suit to wear to an important interview.He really wants to impress his prospective employer and is shopping at many stores to find the right outfit.Martin is using which type of consumer problem-solving process?
A)Routinized response behavior
B)Habitual response
C)Information search
D)Extended problem solving
E)Intensive problem solving

Accepted Answer

Mark is engaging in an extended problem solving process because he is putting in significant effort to gather information and evaluate different options in order to make a careful and deliberate decision. He is not simply relying on routine or habitual responses, and his level of involvement suggests that he is engaged in more than just an intensive problem solving process.

Question 14

When Trevor realizes his liquor cabinet supply was devastated by last weekend's party,he first retrieves information from his memory about what types of liquor he and his friends like most and then asks the attractive clerk at the liquor store what she would recommend.Trevor started with a(n)____ search and then progressed to a(n)____ search.
A)consideration;evaluative
B)focused;broad
C)internal;external
D)routinized;extended
E)self;inclusive

Accepted Answer

Trevor first accessed his memory (internal search) to remember his preferences and then asked the clerk for recommendations (external search). This represents the progression from an internal to an external search. Therefore, the correct answer is C - internal; external.

Question 15

A group of brands that a consumer views as alternatives for possible purchase is called a(n)
A)evoked set.
B)awareness set.
C)inert set.
D)evaluative group.
E)evaluation criteria.

Accepted Answer

The evoked set refers to the group of brands that a consumer considers as potential choices for purchase. These brands are often ones that the consumer is aware of and has information about, and that meet specific criteria or needs. The other options given - awareness set, inert set, evaluative group and evaluation criteria - do not accurately capture this concept of a group of brands that a consumer is actively considering for purchase.

Question 16

When,in their information search,consumers focus on communication with friends and relatives,they are utilizing ____ sources.
A)internal
B)personal
C)marketer-dominated
D)direct
E)organizational

Accepted Answer

Personal sources refer to information obtained from family, friends, and acquaintances who provide product information based on their own experiences with a product or service. Therefore, when consumers focus on communication with friends and relatives, they are utilizing personal sources.

Question 17

Problem recognition occurs when a consumer
A)searches for information to resolve a problem.
B)becomes aware that there is a difference between a desired state and an actual condition.
C)recognizes a need.
D)evaluates her or his purchase.
E)is exposed to a television advertisement.

Accepted Answer

Problem recognition is the stage in which a consumer becomes aware of a difference between their desired state and their actual condition. This can include a need for a product or service, a desire for a better version of something they already have, or a problem that needs to be solved. Option A is related to the information search stage, while option C is a type of problem recognition. Option D refers to the evaluation stage, and option E could potentially lead to problem recognition, but it is not a direct trigger for it.

Question 18

Marissa goes to Target to purchase school supplies for her two children.As she is approaching the check-out counter,she sees a vase she just has to have and buys it immediately.Marissa's purchase of the vase is an example of
A)limited problem solving.
B)impulse buying.
C)routinized response behavior.
D)addictive consumption.
E)situational involvement.

Accepted Answer

Marissa's purchase of the vase was not planned or part of her initial shopping goal. She saw it and felt the impulse to buy it, making it an example of impulse buying.

Question 19

Within the information search step of the consumer buying decision process,what two primary aspects exist?
A)Consideration sets and evoked sets
B)Personal information and non-personal information
C)Selective retention and selective distortion
D)Internal search and external search
E)Company-produced information and internal information

Accepted Answer

The two primary aspects within the information search step of the consumer buying decision process are internal search and external search. Internal search involves the consumer using their own personal knowledge and experience to gather information about the product or service they are considering. External search involves the consumer seeking information from outside sources such as friends and family, online reviews, or company-produced information.

Question 20

Which of the following statements about the consumer buying decision process is true?
A)Consumers progress through the five stages of this process for all limited problem-solving decisions.
B)Although all of the steps in the process are used in all decision processes,the order tends to depend on the customer's level of involvement.
C)The key element of the process that exists in all consumer buying decision processes is the purchase of the product.
D)Once the purchase of a product has been made,the consumer buying decision process is complete.
E)Consumers making limited problem-solving decisions may not go through all five steps of the process.

Accepted Answer

Consumers making limited problem-solving decisions may not go through all five steps of the process. The decision process tends to be shorter and faster for these types of decisions. In contrast, consumers making complex or high involvement decisions are more likely to progress through all five stages in a more deliberate and thorough manner. Therefore, option E is the correct statement.

Quiz 7: Consumer Buying Behavior

In shopping for a new laptop computer for her masters degree program,Jocelyn has narrowed the alternatives to four brands.She is considering Dell,Toshiba,Sony,and Hewlett-Packard.These four brands make up Jocelyn's

During which stage of the consumer buying decision process does a consumer decide from which seller he or she will buy the product?

When shopping for detergent,Josh looks at Tide,Fresh Start,Surf,and All and chooses the one that is on sale.These four brands make up his ____ set.

In the consumer buying decision process,the information search stage

When Julia goes to the first class of her Operations Management course,she finds out that in addition to the textbook she already purchased,she also needs a copy of the book The Goal.At which stage of the consumer buying decision process is Julia?

Beth Hines is buying furniture for her apartment for the first time.She is spending considerable time and effort comparing the products that different stores offer.Which type of problem-solving process is she using?

Evaluative criteria for brands within the consideration set are both

The five major stages of the consumer buying decision process,in order,are

A customer shopping for a fax machine tells a salesperson that it is important for the fax machine to have several attributes.It must use plain paper,be able to make copies,be compatible with all other fax machines,and not require a separate phone line.The buyer has expressed his or her

Mark is shopping for a new suit to wear to an important interview.He really wants to impress his prospective employer and is shopping at many stores to find the right outfit.Martin is using which type of consumer problem-solving process?

A group of brands that a consumer views as alternatives for possible purchase is called a(n)

When,in their information search,consumers focus on communication with friends and relatives,they are utilizing ____ sources.

Problem recognition occurs when a consumer

Marissa goes to Target to purchase school supplies for her two children.As she is approaching the check-out counter,she sees a vase she just has to have and buys it immediately.Marissa's purchase of the vase is an example of

Within the information search step of the consumer buying decision process,what two primary aspects exist?

Which of the following statements about the consumer buying decision process is true?