Stefanie is shopping for groceries at her local supermarket. As she picks up laundry detergent, she sees the display of bathroom cleaners and remembers that she is about to run out of it at home. Stefanie tries to remember the specific brand that she used last time, because she thought that was the best in terms of performance and value. In terms of the consumer buying decision process, Stefanie's trying to remember what brand she last used is an example of .

Question

Quizplus · Accepted Answer

Stefanie is engaging in an internal information search by trying to recall the brand she previously used and liked.

Stefanie Is Shopping for Groceries at Her Local Supermarket