Within the information search step of the consumer buying decision process, the two primary aspects that exist are:
A) consideration and evoked sets.
B) personal information and non-personal information.
C) selective retention and selective distortion.
D) internal search and external search.
E) company-produced information and internal information.

Question

Quizplus · Accepted Answer

The information search step involves an internal search, where consumers recall information from memory, and an external search, where they seek information from outside sources.

Within the Information Search Step of the Consumer Buying Decision