When,in their information search,consumers focus on communication with friends and relatives,they are utilizing ____ sources.
A)internal
B)personal
C)marketer-dominated
D)direct
E)organizational

Question

Quizplus · Accepted Answer

Personal sources refer to information obtained from family, friends, and acquaintances who provide product information based on their own experiences with a product or service. Therefore, when consumers focus on communication with friends and relatives, they are utilizing personal sources.

When,in Their Information Search,consumers Focus on Communication with Friends and Relatives,they