Monique reads through her e-mails containing advertisements for sweaters from H&M, purses from JCPenney, and tennis shoes from Foot Locker. Later while at the mall, she remembers only the shoe ad, thanks to the recent tear in her own Reeboks. Monique has engaged in selective
A) distortion.
B) exposure.
C) analysis.
D) retention.
E) organization.

Question

Quizplus · Accepted Answer

Selective retention explains why Monique remembers only the shoe ad, as it was most relevant to her due to her current need to replace her torn Reeboks.

Monique Reads Through Her E-Mails Containing Advertisements for Sweaters from H&M