Grant Turner makes an appointment to visit with a new dermatologist in town because of a recent bad sunburn. When he arrives at the dermatologist's office, Grant notices a foul odor in the air, worn floor coverings, cluttered rooms that have paint peeling from the walls, and poor lighting. However, the other patients in the waiting room were talking about how much they liked the doctor. While Grant viewed the dermatologist as competent, Grant decided not to visit him again even though the dermatologist recommended a follow-up. Which situational influences are most likely to have affected Grant's decision?
A) Social surroundings
B) Momentary mood
C) Antecedent states
D) Purchase reasons
E) Physical surroundings

Question

Quizplus · Accepted Answer

Grant's decision was most likely influenced by the physical surroundings of the dermatologist's office. The foul odor, worn floor coverings, cluttered rooms, peeling paint, and poor lighting created a negative impression on Grant, despite the competence of the dermatologist and positive feedback from other patients.

Grant Turner Makes an Appointment to Visit with a New