Mark is shopping for a new suit to wear to an important interview.He really wants to impress his prospective employer and is shopping at many stores to find the right outfit.Martin is using which type of consumer problem-solving process?
A)Routinized response behavior
B)Habitual response
C)Information search
D)Extended problem solving
E)Intensive problem solving

Question

Quizplus · Accepted Answer

Mark is engaging in an extended problem solving process because he is putting in significant effort to gather information and evaluate different options in order to make a careful and deliberate decision. He is not simply relying on routine or habitual responses, and his level of involvement suggests that he is engaged in more than just an intensive problem solving process.

Mark Is Shopping for a New Suit to Wear to an Important