The five major stages of the consumer buying decision process, in order, are
A) information search, establishment of product criteria, evaluation of alternatives, purchase, and postpurchase evaluation.
B) problem recognition, information search, evaluation of alternatives, purchase, and postpurchase evaluation.
C) problem recognition, information search, evaluation of alternatives, postpurchase evaluation, and purchase.
D) information search, evaluation of alternatives, purchase, trial adoption period, and postpurchase evaluation.
E) problem recognition, purchase, evaluation of alternatives, postpurchase evaluation, and rebuy.

Question

Quizplus · Accepted Answer

The correct order of the five major stages of the consumer buying decision process is problem recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation. Option B accurately represents this order. Option A incorrectly includes establishing product criteria, which is typically done during the information search stage. Option C and D both have inaccurate orders. Option E includes purchase as the first stage, which is not accurate.

The Five Major Stages of the Consumer Buying Decision Process