Which of the following consumer decision-making processes will probably be used in purchasing toothpaste?
A) Extended decision making
B) Routinized response behavior
C) Intensive decision making
D) Limited decision making
E) Perceptual scanning

Question

Quizplus · Accepted Answer

Routinized response behavior is most likely used in purchasing toothpaste because it is a common, low-cost item that consumers buy frequently, often sticking to the same brand or choosing with minimal thought.

Which of the Following Consumer Decision-Making Processes Will Probably Be