While shopping at a local grocery store, Taylor sees a display of his favorite brand of energy drink. He buys some to take home for the weekend. This purchase process would be described as
A) routinized response behavior.
B) extended decision making.
C) limited decision making.
D) situational perception.
E) enduring involvement.

Question

Quizplus · Accepted Answer

Routinized response behavior occurs when a consumer makes a purchase decision for a product they are familiar with and have bought before, requiring little to no decision-making effort, as is the case with Taylor buying his favorite brand of energy drink.

While Shopping at a Local Grocery Store, Taylor Sees a Display