Routinized response behavior is what a consumer does when
A) purchasing an unfamiliar product.
B) buying frequently purchased, low-cost items.
C) an information search is extensive and may involve consulting with friends and family.
D) buying products that require a moderate amount of time for information gathering and deliberation.
E) he or she enters the problem recognition stage of the consumer buying decision process.

Question

Quizplus · Accepted Answer

Routinized response behavior is characterized by low involvement, habitual purchasing of frequently purchased, low-cost items. This behavior typically involves little information search or evaluation of alternatives.

Routinized Response Behavior Is What a Consumer Does When