After doing considerable shopping, Eric has just decided what brand and type of athletic shoes to buy and where he's going to buy them. In what stage of the consumer buying decision process is Eric?
A) Problem recognition
B) Information search
C) Evaluation of alternatives
D) Purchase
E) Postpurchase evaluation

Question

Quizplus · Accepted Answer

Eric has completed the stages of problem recognition, information search, and evaluation of alternatives. He has decided on the brand, type, and purchase location, indicating he is in the purchase stage.

After Doing Considerable Shopping, Eric Has Just Decided What Brand