Problem recognition occurs when a consumer
A) searches for information to resolve a problem.
B) becomes aware that there is a difference between a desired state and an actual condition.
C) recognizes a need and evaluates for information to resolve a problem.
D) evaluates her or his purchase.
E) is exposed to a television advertisement desired state and an actual condition.

Question

Quizplus · Accepted Answer

Problem recognition is the initial stage of the consumer buying decision process, during which the consumer becomes aware of a difference between their desired state (i.e. what they want) and their actual condition (i.e. what they have). This creates a need or problem that they need to solve. The other options are related to other stages in the consumer buying decision process.

Problem Recognition Occurs When a Consumer