Claire is beginning to wonder if she has made the right decision about purchasing a new HP laptop after she sees a friend with a new Dell. Claire's doubt whether she made the right decision occurs during the ___________ of the buying decision process.
A) cognitive dissonance phase
B) purchase phase
C) evaluation of alternatives phase
D) information search phase
E) postpurchase evaluation phase

Question

Quizplus · Accepted Answer

Claire's doubt about her purchase decision occurs during the postpurchase evaluation phase, where consumers reflect on their purchase and experience feelings of satisfaction or regret.

Claire Is Beginning to Wonder If She Has Made the Right