Question 1

For which of the following products would a consumer most likely use limited decision making?

Accepted Answer

Limited decision making is typically used for products that are not purchased frequently and are moderately priced, like a hair dryer.

Question 2

Kellogg's is introducing a new bran waffle for toasters. Television commercials will be a key element in communicating the benefits associated with this product. Based on that decision, Kellogg's is expecting consumers to engage in what form of decision making?

Accepted Answer

Limited decision making is expected when consumers are introduced to a new product through advertising, like television commercials, but the product category (waffles) is familiar. This involves a moderate amount of effort in gathering information and considering alternatives.

Question 3

Jenny plans to buy a new swimsuit for her spring break cruise. She has not seen this year's styles and thus will do some comparison shopping before making a purchase decision. Jenny is engaging in

Accepted Answer

Limited decision making involves a moderate amount of effort and time in searching for information before making a purchase decision. Jenny's plan to do some comparison shopping before buying a new swimsuit fits this description. The other options, such as routinized response behavior (buying a familiar product without much thought), impulse buying (making a sudden, unplanned purchase), or intensive decision making (extensive search and evaluation of options) do not match the scenario described.

Question 4

Which of the following products would probably require extended decision making before a purchase?

Accepted Answer

Expensive products typically require extended decision making as they involve a significant investment of time and money. Consumers will typically conduct research and compare their options before making a purchase.

Question 5

Stacy is going to the store to buy milk and cereal. She will most likely use ____ in her consumer decision-making process.

Accepted Answer

Buying milk and cereal is a routine task for most people, and they tend to make the purchase without much thought. Therefore, Stacy is likely to use routinized response behavior in her consumer decision-making process.

Question 6

Jose and Teresa are searching for an apartment. They will most likely engage in which one of the following forms of decision making?

Accepted Answer

Jose and Teresa are likely to engage in extended decision making because searching for an apartment is a significant decision that involves considerable time, effort, and evaluation of various options.

Question 7

Evan has just been hired as a product manager for a major technology firm. Currently, he is making purchases for his new apartment and upcoming job. His purchase of _____ would most likely be done through extended decision making, while his purchase of ____ would be made through limited decision-making behavior.

Accepted Answer

Extended decision making involves a high level of involvement and is often associated with expensive or significant purchases, such as a flat screen TV. Limited decision-making behavior involves less comparative effort and is typical for more routine, less expensive items like bath towels.

Question 8

Which of the following buying situations is most consistent with routinized response behavior?

Accepted Answer

Routinized response behavior is a type of buying situation where the consumer has frequent experience with the product category and a low level of involvement in the purchase decision. Buying bottled water is a common and routine purchase for many people, so Stephanie buying bottled water is most consistent with routinized response behavior. Ian buying his first pair of basketball shoes, Molly buying a new set of tires for her car, Aaron buying a new fishing rod and reel, and Bryan buying a new software program all involve higher levels of involvement and decision-making, and therefore do not fit the criteria for routinized response behavior.

Question 9

Extended decision making is the type of consumer decision-making process that

Accepted Answer

Extended decision making is the most complex type of consumer decision-making process where consumers engage in a high level of information search, evaluation of alternatives, and decision-making effort. This type of decision-making is necessary when the purchase involves unfamiliar, expensive, or infrequently bought products.

Question 10

Tori went to Sam's Wholesale Club to shop for a party she was hosting on the weekend. She knew that she could buy larger quantities of food items than she normally did, and they would also be much less expensive. She checked everything off her list and proceeded to the checkout lines. Passing a display of fresh flowers, she thought, "Wouldn't those be nice for the party?" She selected one of the bouquets and placed it in her cart. Tori has most likely engaged in ______ when selecting the food for her party, and ____ when selecting the flowers.

Accepted Answer

Tori engaged in limited decision making when selecting the food for her party as she was able to make quick decisions based on her knowledge that Sam's Wholesale Club offers bulk options at a lower cost. However, she engaged in impulse buying when selecting the flowers as it was an unplanned and spontaneous purchase.

Question 11

Cole's smartphone is two years old and he would like to have a new one. This time, he wants to make sure that it has a longer battery charge and better geographic coverage since he is traveling three days a week for his new job. Cole is most likely to use _____ for this purchase.

Accepted Answer

The answer of Cole's smartphone is two years old and...

Question 12

The three most widely recognized types of consumer decision making are

Accepted Answer

Limited problem solving is used for low cost and low involvement products, while extended problem solving is used for high cost and high involvement products. Routinized response behavior is used for frequently purchased products with low involvement. These three types of decision making cover a wide range of consumer behaviors.

Question 13

When a consumer purchases products occasionally or needs information about an unfamiliar brand in a familiar product category, he or she will most likely engage in

Accepted Answer

Limited decision making is the most appropriate behavior in this scenario as the consumer is buying products occasionally or needs information about an unfamiliar brand in a familiar product category. This type of behavior involves a moderate level of search and evaluation before making a purchase decision.

Question 14

When a new variety of Kashi whole-grain breakfast cereals is first introduced, consumers will most likely engage in ____ when deciding whether or not to purchase this new product.

Accepted Answer

When a new variety of a familiar product like Kashi whole-grain breakfast cereals is introduced, consumers are likely to engage in limited decision making. This is because they already have some experience with the brand or product category, but need to evaluate the new variety's specific attributes or benefits. It's not a completely new purchase decision requiring extensive research (extended decision making), nor is it a habitual purchase (routinized response behavior) or a decision made with no thought (automatic processing behavior). Situational solving behavior is not a recognized term in consumer behavior theories.

Question 15

While shopping at a local grocery store, Taylor sees a display of his favorite brand of energy drink. He buys some to take home for the weekend. This purchase process would be described as

Accepted Answer

Routinized response behavior occurs when a consumer makes a purchase decision for a product they are familiar with and have bought before, requiring little to no decision-making effort, as is the case with Taylor buying his favorite brand of energy drink.

Question 16

Marissa goes to Target to purchase school supplies for her two children. As she is approaching the checkout counter, she sees a vase she just has to have and buys it immediately. Marissa's purchase of the vase is an example of

Accepted Answer

Marissa's purchase of the vase was unplanned and made on a whim, which is typical of impulse buying. Limited decision making and routinized response behavior, on the other hand, involve some degree of prior planning or habit formation. Addictive consumption and situational involvement do not accurately describe Marissa's purchase behavior.

Question 17

Routinized response behavior is what a consumer does when

Accepted Answer

Routinized response behavior is characterized by low involvement, habitual purchasing of frequently purchased, low-cost items. This behavior typically involves little information search or evaluation of alternatives.

Question 18

Which of the following consumer decision-making processes will probably be used in purchasing toothpaste?

Accepted Answer

Routinized response behavior is most likely used in purchasing toothpaste because it is a common, low-cost item that consumers buy frequently, often sticking to the same brand or choosing with minimal thought.

Question 19

Beth Hines is buying furniture for her apartment for the first time. She is spending considerable time and effort comparing the products that different stores offer. Which type of decision-making process is she using?

Accepted Answer

Beth Hines is spending considerable time and effort comparing the products that different stores offer. This indicates that she is using an extended decision-making process, which involves a high level of involvement, a significant amount of time and effort, and a lot of research before making a purchase decision. This type of decision-making process is commonly used when a customer is buying a product for the first time, or when the product is expensive or important to the customer.

Question 20

Claire is a market research analyst for a global consulting firm. She will be traveling to London next month to present her research to a meeting of company executives from around the world. This presentation could be instrumental in the company's decision of whether she should be promoted at the end of this year. Claire has been thinking about the trip, which will be the first time she has been out of the country. She has decided to retire the old college luggage for a more professional-looking version and has begun to evaluate various brands. Claire is most likely facing _____ for this particular purchase.

Accepted Answer

Situational involvement refers to the temporary level of interest in a particular purchase, which is influenced by the specific circumstances surrounding that purchase. In this case, Claire's evaluation of different luggage brands is driven by the upcoming professional trip to London, which makes it a situational involvement purchase.

Quiz 7: Consumer Buying Behavior