Jenny plans to buy a new swimsuit for her spring break cruise. She has not seen this year's styles and thus will do some comparison shopping before making a purchase decision. Jenny is engaging in

Question

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Limited decision making involves a moderate amount of effort and time in searching for information before making a purchase decision. Jenny's plan to do some comparison shopping before buying a new swimsuit fits this description. The other options, such as routinized response behavior (buying a familiar product without much thought), impulse buying (making a sudden, unplanned purchase), or intensive decision making (extensive search and evaluation of options) do not match the scenario described.

Jenny Plans to Buy a New Swimsuit for Her Spring