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After Purchasing a New Lexus, Brandon Sees an Infinity Pass

Question 40

Multiple Choice

After purchasing a new Lexus, Brandon sees an Infinity pass by on the street and begins to wonder if he made the right choice. Brandon is experiencing:


A) routinized response behavior.
B) cognitive dissonance.
C) situational involvement.
D) alternative evaluation.
E) enduring involvement.

Correct Answer:

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