Jenny plans to buy a new swimsuit for her spring break cruise. She has not seen this year's styles and thus will do some comparison shopping before making a purchase decision. Jenny is engaging in:

Question

Quizplus · Accepted Answer

Jenny is engaging in limited decision making behavior because she is comparing different options before making a purchase decision, but it is not a high-involvement or unfamiliar purchase that would require extended decision making.

Jenny Plans to Buy a New Swimsuit for Her Spring