Question 1

Jenny plans to buy a new swimsuit for her spring break cruise. She has not seen this year's styles and thus will do some comparison shopping before making a purchase decision. Jenny is engaging in:

Accepted Answer

Jenny is engaging in limited decision making behavior because she is comparing different options before making a purchase decision, but it is not a high-involvement or unfamiliar purchase that would require extended decision making.

Question 2

Beth Hines is buying furniture for her apartment for the first time. She is spending considerable time and effort comparing the products that different stores offer. Which type of decision making process is she using?

Accepted Answer

Beth Hines is using an extended decision-making process, which involves a high level of involvement and effort in comparing different options before making a purchase decision.

Question 3

Marissa goes to Target to purchase school supplies for her two children. As she is approaching the check-out counter, she sees a vase she just has to have and buys it immediately. Marissa's purchase of the vase is an example of:

Accepted Answer

Impulse buying refers to an unplanned purchase made spontaneously, which is exactly what Marissa did when she bought the vase.

Question 4

Which of the following consumer decision making processes will probably be used in purchasing toothpaste?

Accepted Answer

Routinized response behavior is typically used for low-involvement products like toothpaste, where consumers make quick decisions based on habit or brand preference.

Question 5

The three most widely recognized types of consumer decision making are:

Accepted Answer

The three most widely recognized types of consumer decision making are limited decision making, extended decision making, and routinized response behavior. These categories describe the level of involvement and effort a consumer invests in making a purchase decision.

Question 6

Routinized response behavior is displayed by a consumer when:

Accepted Answer

Routinized response behavior occurs when consumers buy frequently purchased, low-cost items that require little effort, as they are familiar with the product and have established buying habits.

Question 7

Which of the following buying situations is most consistent with routinized response behavior?

Accepted Answer

Routinized response behavior is characterized by low involvement and a habitual decision-making process. Buying bottled water is a common, low-priced product that many people purchase habitually without much thought or consideration.

Question 8

While shopping at a local grocery store, Tim sees a display of his favorite brand of energy drink. He buys some to take home for the weekend. This purchase process would be described as:

Accepted Answer

Tim's purchase of his favorite brand of energy drink is a habitual decision, which is best described as routinized response behavior.

Question 9

Stacy is going to the store to buy milk and cereal. She will most likely use in her consumer decision-making process.

Accepted Answer

Stacy is buying everyday items like milk and cereal, which typically involves routinized response behavior due to the low cost and frequent purchase of these products.

Question 10

Cole's smartphone is two years old and he would like to have a new one. He is not a gadget freak. However, this time he wants to make sure that the phone he buys has a longer battery charge and better geographic coverage, since he is travels three days a week for his new job. Cole is most likely to use for this purchase.

Accepted Answer

Cole is likely to use limited decision making behavior because he has specific criteria (longer battery charge and better geographic coverage) but is not a gadget enthusiast, indicating he will spend some time researching but not extensively.

Question 11

For which of the following products would a consumer most likely use limited decision making behavior?

Accepted Answer

Limited decision making behavior is typically used for products that are not purchased frequently and require some thought, but not as much as high-involvement products. A hair dryer fits this category as it is not bought regularly and involves some consideration.

Question 12

Extended decision making is the type of consumer decision making process that:

Accepted Answer

Extended decision making occurs when consumers are faced with purchasing unfamiliar, expensive, or infrequently bought products, requiring significant research and evaluation.

Question 13

When a consumer purchases products occasionally or needs information about an unfamiliar brand in a familiar product category, he or she will most likely engage in:

Accepted Answer

Limited decision making occurs when a consumer is familiar with the product category but needs more information about an unfamiliar brand, leading to occasional purchases.

Question 14

Claire will be traveling to London next month for an official conference. Therefore, she has decided to retire the old college luggage for a more professional-looking version and has begun to evaluate various brands. Claire is most likely facing in this particular purchase.

Accepted Answer

Situational involvement refers to a temporary interest or concern in a purchase decision, often triggered by a specific situation or need, such as Claire's upcoming conference.

Question 15

Evan has just shifted to a new apartment in the suburbs. Currently, he is making purchases for his new apartment. His purchase of would most likely be done through extended decision making behavior.

Accepted Answer

Extended decision making behavior is typically used for high-involvement purchases that are expensive and infrequent, such as a flat screen TV, where the buyer spends more time researching and comparing options.

Question 16

When a new variety of Kashi whole-grain breakfast cereals is first introduced, consumers will most likely engage in when deciding whether or not to purchase this new product.

Accepted Answer

Consumers will most likely engage in limited decision making when deciding whether to purchase a new variety of a familiar product like Kashi whole-grain breakfast cereals, as they may have some prior knowledge or experience with the brand but need to evaluate the new variety.

Question 17

Teri went to Sam's Wholesale Club to shop for a party she was hosting on the weekend. She knew that she could buy larger quantities of food items than she normally did, and it would also be much less expensive. She checked everything off her list and proceeded to the checkout lines. Passing a display of fresh flowers, she thought "Wouldn't those be nice for the party?" She selected one of the bouquets and placed it in her cart. Which of the following is most likely true in this scenario?

Accepted Answer

Teri planned her food purchases, indicating limited decision making, but the flowers were an unplanned, spontaneous purchase, indicating impulse buying.

Question 18

Jose and Teresa are searching for an apartment. Which of the following forms of decision-making processes will best suit this purpose?

Accepted Answer

Extended decision making behavior is suitable for significant purchases like an apartment, as it involves thorough research and careful consideration of various factors.

Question 19

Which of the following products would probably require extended decision making before a purchase?

Accepted Answer

Expensive products typically require extended decision making because they involve a significant financial investment, prompting consumers to carefully evaluate options and consider the implications of their purchase.

Question 20

Kellogg's is introducing a new bran waffle for toasters. Television commercials will be a key element in communicating the benefits associated with this product. Based on this approach of Kellogg's, which of the following types of decision making processes will Kellogg's most likely expect from its customers?

Accepted Answer

The answer of Kellogg's is introducing a new bran waffle...

Quiz 6: Consumer Buying Behavior