When a firm designs a single marketing mix and directs it at an entire market for a particular product, the company is using a(n) targeting strategy.
A) concentrated targeting
B) differentiated
C) heterogeneous market
D) undifferentiated
E) single mix

Question

Quizplus · Accepted Answer

An undifferentiated targeting strategy involves creating a single marketing mix and directing it at an entire market, assuming that the market has similar needs.

When a Firm Designs a Single Marketing Mix and Directs