Individuals, groups, or organizations that share one or more similar characteristics that cause them to have relatively similar product needs are called:
A) market segments.
B) heterogeneous markets.
C) concentrated markets.
D) demographic segments.
E) strategic segments.

Question

Quizplus · Accepted Answer

Market segments are groups of individuals, groups, or organizations that share one or more similar characteristics that cause them to have relatively similar product needs.

Individuals, Groups, or Organizations That Share One or More Similar