Why would a company use the undifferentiated strategy?
A)The needs of individual consumers are dissimilar,and distinctive marketing mixes are required to satisfy them.
B)The undifferentiated strategy is the one strategy that provides maximum satisfaction to the whole market.
C)The needs of individual consumers in the target market for a specific product are similar,so the organization can satisfy most customers with a single marketing mix.
D)The undifferentiated strategy is expensive to implement but tends to produce the most sales.
E)The undifferentiated strategy requires less time and fewer resources.

Question

Quizplus · Accepted Answer

The undifferentiated strategy is most effective when the needs of individual consumers in the target market for a specific product are similar. In this case, organizations can satisfy most customers with a single marketing mix, which can be cost-effective and efficient for the company.

Why Would a Company Use the Undifferentiated Strategy