When a firm designs a single marketing mix and directs it at an entire market for a particular product, the company is using a(n) ____ strategy.
A) concentrated targeting
B) differentiated
C) heterogeneous market
D) undifferentiated
E) single mix

Question

Quizplus · Accepted Answer

This strategy is known as undifferentiated targeting or mass marketing, where the company assumes that everyone in the market has similar needs and wants, and creates a single marketing mix to satisfy them all.

When a Firm Designs a Single Marketing Mix and Directs