When the needs of individual consumers in a target market for a specific product are similar and the organization can satisfy most customers with a single marketing mix, the best approach to use may be the ____ strategy.
A) undifferentiated
B) differentiated
C) segmented
D) concentrated
E) heterogeneous

Question

Quizplus · Accepted Answer

The undifferentiated strategy is the best approach when the needs of individual consumers in a target market are similar, and the organization can satisfy most customers with a single marketing mix. This strategy is also known as mass marketing, where the company targets the entire market with a single offering. It is useful when the product is standard, and the company has limited resources to spend on market research and creating different marketing mixes for different segments.

When the Needs of Individual Consumers in a Target Market