The first step in the target market selection process is
A) determining which segmentation variables to use.
B) selecting specific target markets.
C) identifying an appropriate targeting strategy.
D) evaluating relevant market segments.
E) developing market segment profiles.

Question

Quizplus · Accepted Answer

Identifying an appropriate targeting strategy is the first step in the target market selection process, as it guides how the market will be segmented and targeted.

The First Step in the Target Market Selection Process Is