A targeting strategy in which an organization targets a single market segment using one marketing mix is called a(n) ____ strategy.
A) selective
B) focused
C) differentiated
D) concentrated
E) undifferentiated

Question

Quizplus · Accepted Answer

A concentrated strategy, also known as a niche marketing strategy, involves targeting a single market segment with a unique marketing mix tailored to their specific needs and wants. This approach allows organizations to focus their resources and efforts on serving a smaller but more defined customer segment, often resulting in higher customer satisfaction and loyalty.

A Targeting Strategy in Which an Organization Targets a Single