Alpine Ski Shops is looking for new markets for both its brick and mortar retail stores and its catalog division. Alpine Ski Shops would most likely use a(n) ______ base for market segmentation of its stores and a(n) ______ base for market segmentation of its catalog division.
A) behavioristic; geographic
B) geographic; demographic
C) demographic; psychographic
D) environmental; demographic
E) geographic; behavioristic

Question

Quizplus · Accepted Answer

Alpine Ski Shops would use a geographic base for its brick and mortar stores to determine locations with high demand for skiing products. For its catalog division, a behavioristic base would be used to target customers based on their purchasing behavior and interests in skiing products.

Alpine Ski Shops Is Looking for New Markets for Both