Which of the following products is most likely to be marketed using an undifferentiated approach?
A) Bicycle
B) Computer
C) Notebook
D) Seasoning salt
E) Oscillating fan

Question

Quizplus · Accepted Answer

Seasoning salt is a basic product that is likely to be used by a wide range of consumers for a variety of purposes. As such, it is more likely to be marketed using an undifferentiated approach, which targets a broad range of consumers without segmenting them into specific groups based on their needs or preferences. In contrast, products like bicycles, computers, notebooks, and oscillating fans are more likely to be marketed using differentiated or niche approaches that target specific segments of consumers with unique needs and preferences.

Which of the Following Products Is Most Likely to Be