Kelly's Kids is a home-based business that sells high-quality children's clothing at premium prices using in-home parties. These in-home parties typically cater to families with small children and middle- to upper-middle-class income. Kelly's Kids is using ____ variables to segment its market.
A) demographic
B) psychographic
C) sociographic
D) behavioristic
E) geographic

Question

Quizplus · Accepted Answer

Kelly's Kids is segmenting its market based on demographic variables such as age, income, and family size, as indicated by the target audience of families with small children and middle- to upper-middle-class income.

Kelly's Kids Is a Home-Based Business That Sells High-Quality Children's