A business advantage of the concentrated targeting strategy for any company is that it
A) requires less market research and information.
B) requires less intensive analysis of customers' characteristics and needs.
C) allows a firm to utilize all of its production capacity.
D) maintains the firm's flexibility in moving into other market segments.
E) allows a firm to develop a special marketing mix for a single market segment.

Question

Quizplus · Accepted Answer

The concentrated targeting strategy allows a firm to develop a special marketing mix for a single market segment, which can lead to greater customer loyalty and higher profits. This strategy requires intensive analysis of customers' characteristics and needs, but it can be more efficient and effective than trying to appeal to multiple segments with different preferences. It may also allow the firm to differentiate itself from competitors and create a stronger brand identity within the target market.

A Business Advantage of the Concentrated Targeting Strategy for Any