If Georgia-Pacific, a producer of home siding, decking, and other wood products, focused its marketing efforts to home construction companies only, it would be using a(n) ____ strategy. If it sold the same products to both construction companies and DIY retailers such as Home Depot, it would be using a(n) ____ strategy.
A) undifferentiated; undifferentiated
B) undifferentiated; differentiated
C) differentiated; multisegmented
D) concentrated; differentiated
E) concentrated; concentrated

Question

Quizplus · Accepted Answer

Focusing marketing efforts solely on home construction companies is a concentrated strategy, while selling to both construction companies and DIY retailers is a differentiated strategy.

If Georgia-Pacific, a Producer of Home Siding, Decking, and Other